As a health blogger, Instagram allows you to connect directly with your audience and promote your content. With the exposure you have from this platform, you stand to grow your audience and promote the blog.
Do you know that more than 70 percent of businesses are on Instagram? They are not just on Instagram, but they are using it actively to promote their products and services. If you need to share, promote your audience and engage your audience on a new level, then Instagram is the platform you need to use.
If you aren’t familiar with Instagram and what it offers, it is the biggest visual-based social media platform you can ever join. The platform has 800 million users globally, with 500 million of them visiting the platform on daily basis. Here are various aspects to know regarding Instagram marketing for health bloggers.
Should You Be On Instagram?
If you are still unsure whether to join Instagram or not, then think of the 60 percent of Instagram users that admit they first learned about a product online. It is also a fact that Instagram users have the highest percentage of engagement when compared to Facebook and Twitter. If these two don’t trigger a reaction from you, then think about this: 86 percent of top global brands are on Instagram as we speak.
With these statistics in mind, you need to consider using Instagram on your health blog and content.
You are On Instagram But You Don’t Have Followers
This happens and might be due to several reasons. The major reason that keeps away followers is lack of relevant content. The good thing is that you can rise from zero to hero in a matter of days or weeks.
You cannot build an audience without having the right kind of content.
Another reason why you are missing out on the followers is that you don’t have a great bio. Many bloggers make the mistake of leaving the profile bio blank. Instead, write a short and concise bio that tells your audience who you are, and what you do. Have a call-to-action that redirects the user to your health blog. This is great because Instagram doesn’t allow you to add a clickable link in your posts.
Post Relevant, High-quality Content
Before you start posting images and videos, you need to think about high quality and relevancy. Look for posts and images that are related to the health industry you are passionate about.
You also need to make sure the content is high quality before you share it. Go for beautiful, high-resolution photos. Add light effects an cool filters to your photos and get as creative as you can.
Many bloggers don’t know how to share their posts on their blogs. One of the best ways to do this is to take screenshots of the actual blog posts using the phone.
It is easy to make money as a blogger if you know what to do. Take time to set up your profile and start posting relevant content. Within no time at all, you will have users flocking to your page to read content and interact with you.